Relentless Marketing was founded by Bill Robinson in 1995.

Bill Robinson, Founder and CEO

email: bill@relentlessmarketing.com tel. +44 790 467 50 30

After beginning his business career at RCA Corporation in New York City , Mr. Robinson established himself as one of the youngest managers in the company and soaked up all he could about the corporate business world. When General Electric Company (GE) acquired RCA in 1986 for more than $6,000,000,000 (in what was then then largest non-oil company merger in history), he continued as a GE executive for two further years while becoming one of the youngest attendees of GE's "Experienced Manager Training Program."

A six-year stint working for best-selling author Michael E. Gerber then followed Mr. Robinson's relocation to California. Gerber is the author of the Entrepreneurial cult-classic The E-Myth: Why Most Small Businesses Don't Work and What To Do About It which has sold over one million copies in more than 18 languages for Harper Collins. Mr. Robinson was instrumental in taking The E-Myth's sales from approximately 150,000 to its current levels by engaging the media about Gerber, his books and electrifying message. Major media hits included: FORTUNE, Inc. Magazine, Success Magazine, Entrepreneur Magazine, Nation's Business, United Press International (UPI), The Boston Globe, Dallas Morning News, CNN, CNBC, numerous broadcast network TV and Radio affiliates and a series on PBS entitled Small Business in America which featured Gerber exclusively. Mr. Robinson also focused intensely on Strategic Alliances with organizations such as McDonald's, General Motors, MailBoxes Etc., Dunkin Donuts, the International Franchise Association (IFA) and many more.

It was during his sixth year working for Gerber that Mr. Robinson was irreversibly bitten by the entrepreneurial bug and started Relentless Marketing.

Journalism and Media Appearances

In order to understand the inner working of the media industry and get an exposure Mr. Robinson has written columns, articles and cover stories for Forbes.com; Marketing Magazine (UK); FORTUNE Small Business; Cisco System's iQ Magazine; Business 2.0; The Financial Times; United Airline's Hemispheres Magazine; and Upside Magazine, among others. Robinson's “On Location” columns for Upside won three prestigious ASBPE awards. He also appears frequently on CNN, PBS, Bloomberg, had a regular segment on SKY News and speaks, moderates and chairs technology, marketing and business conferences worldwide.

During the two years Mr. Robinson wrote “On Location” column for Upside Magazine and in writing his column on next-generation devices, he has traveled to over 76 cities in 44 countries covering technology, biotech, venture capital/investment, incubators, economic development, the Internet, hardware, software, wireless technologies, Bluetooth, the media and convergence devices of the future for his writings and SKY News segments.

In traveling the world as a journalist, Mr. Robinson has established an extensive network of top executives and visionary thinkers. These invaluable connections proved to be very effective in Relentless Marketing core marketing services, and many remained good friends.

Mr. Robinson's articles can be found on the website, in the Articles section.